I’m not the only Lindsay Oxford online. There are three or four of us that show up in the first few pages of a Google search, and I share the first page with just one other–the Lindsay Oxford from Texas, a pro bodybuilder. Does it matter? No, not really: you can still find either of us (plus a few others) in a basic search, and Lindsay has become a fairly common in the past few decades. There are bound to be a few of us.
So why did I buy www.lindsayoxford.com? It’s what’s known as a vanity URL, meaning there’s an inherent vanity to it. I like to think I’m not particularly vain, but that must be an aspect. It’s fairly natural to want to be THE ______ _______, not one of many. But what are the other reasons?
Search Engine Optimization = Ease of Search
When you want to be found online, why not make it easier? Having a site with your name in the title and searchable in the URL makes it easier for your site to be found, and getting your own .com or .net address facilitates that.
Feel Less Silly When Networking
Networking itself can make you feel silly if you’re not the extroverted type. Why make it more awkward by telling someone they can find you online at geocities slash blah blah blah? If they remember your name, they’ll remember how they can contact you.
It’s Dirt Cheap
You can redirect a URL to another site for a few bucks a year nowadays. Why? Because you can.