After years of resisting and publicly negging the act, I’ve started to automate. I have enough different accounts now that I’ve finally given in to schedulers. And, despite the fact that EdgeRank is officially gone, I still harbor suspicions that Facebook prefers content to originate inside its walled garden.
So, instead of using trustworthy HootSuite, I’ve been trying the Facebook Scheduler. At first, everything went smoothly. Now, in the past 3 days, I’ve had four failed posts. When time of day can be crucial to a post being seen, nothing is more teeth-gnashingly, head-against the wall irritating than a failed post with no notification.
Is there a solution? Well, I’ll probably have to end my superstitious avoidance of HootSuite for Facebook, but for the rest of this week, I’ll be setting alarms on my cell phone to check the remainder of this week’s posts.